Project brief introduction
The rapid urban development of Shenzhen in the past 30 years has nothing to do with the large-scale enterprises' strong promotion of urban construction. This kind of promotion has the injection of capital and the introduction of advanced management methods. From the beginning of productive industrial zone to the construction of urban infrastructure in recent ten years, Shenzhen has experienced the tide of housing construction, and the construction and expansion of the city has gradually eased. The focus of the new round is the cultural facilities and art galleries built by real estate enterprises, accompanied by the birth of various art spaces. He Xiangning Art Museum, OCAT, Hua · Art Museum, Yachang Art Museum, art Elephant Man Jinghua Art Museum, investment attraction design interconnection, etc. the direct operators of these art museums in operation or about to open are professional teams gradually formed along with the establishment of the project, and the operating funds also come from the direct investment of the enterprise.

Overview of overseas Chinese town
Overseas Chinese town group is a large-scale central enterprise directly managed by the SASAC of the State Council. It was born in 1985 in Shenzhen, the forefront of reform and opening up. It is a holding company of overseas Chinese town a, Konka Group, overseas Chinese Town Asia, Yunnan tourism, Tianshi culture and other listed companies. It is one of the first batch of national cultural industry demonstration bases and top 30 national cultural enterprises. Since 2010, it has won the annual performance assessment A-level evaluation of the state owned assets supervision and Administration Commission of the State Council for seven consecutive years, and its asset scale has exceeded 300 billion yuan. It has been one of the top four theme park groups in the world for five consecutive years, receiving nearly 400 million tourists, and continues to lead Asia.

Over the years, OCT Group has cultivated leading domestic main businesses such as tourism and related cultural industry operation, real estate and hotel development and operation, electronic and supporting packaging product manufacturing, and is committed to improving the quality of life of Chinese people through its unique creative culture. Among them, Konka, Happy Valley chain theme park, splendid China Folk Culture Village, window of the world, east overseas Chinese town, happy coast, Milu small town, potofino Town, pure water bank, Oct loft overseas Chinese creative culture park, OCAT overseas Chinese Contemporary Art Center, overseas Chinese hotel, Venice ruitu hotel are all leading brands in the industry.

In the new era, under the guidance of the five development concepts of "innovation, coordination, green, opening and sharing", Oct creatively puts forward the innovative development models of "culture + tourism + urbanization" and "tourism + Internet + finance", and actively promotes the breakthrough and landing of urbanization strategy.  SASAC of the State Council highly praised OCT's "bold innovation in business model". In recent years, OCT has built numerous large-scale tourism and tourism projects in Shenzhen, Beijing, Tianjin, Nanjing, Wuhan, Zhengzhou and Chengdu. It has made full efforts to layout Yunnan and Hainan global tourism, accelerate the light asset expansion of the national natural cultural scenic spots, closely link the national strategy of "one belt and one road", and create a new height of cultural tourism with the strategic advantages.

In 2017, OCT Group set a medium-term and long-term strategic goal to undertake the national strategy with "China's cultural industry leader, China's new urbanization leader and China's global tourism demonstrator", and implement the political responsibility, social responsibility and economic responsibility of the central enterprises; and through the establishment of "cultural industry system, tourism industry system, new urbanization, financial investment and electronic industry system" The five industry pattern of "department" has formed the development situation of industry and finance, and truly realized the innovation and upgrading of group development mode, industry combination and profit mode.

Driven by the new strategy, Oct will continue to expand its industrial operation scale, actively promote the reform of mixed ownership, move forward towards a world-class enterprise with global competitiveness, and build and improve five major professional platforms in culture, tourism, urbanization, Internet and finance. Now it has distributed more than 50 cities in China, and has formed new urbanization, global tourism, cultural and creative industries, industrial and financial platforms, urban complex development and operation, theme hotel development and operation, intelligent management output and other business sectors, leading China's cultural tourism industry forward.

The role and significance of culture and art in the development strategy of OCT Group
——Questions to Chen Jian and Luan Qian

How to consider and choose culture and art as the characteristics and development direction of OCT?
Chen Jian: it's also a coincidence that overseas Chinese cities make art. Since the 1990s. Because the opening mode of overseas Chinese town is a kind of integrated development, which is not a real estate development, a regional development, there are many public spaces in it, which is similar to the concept of city. It is not a concept of real estate, it is a concept of city, there are many public spaces in this area. So how to make this public area have some artistic atmosphere is our earliest idea at the beginning. We will go to the major art schools to find some art works. At that time, I remember that I ran around Yangmei, zhemei and maybe Chuanmei to find out. This was not formed at that time. It was a demand. Then there is another opportunity, because at that time we established an art museum, He Xiangning Art Museum. He Xiangning Art Museum is also a national art museum, and its specifications are very high. At that time, when He Xiangning Art Museum was positioning, it meant that in addition to collecting, researching and displaying the works of this lady and this gentleman, there were also two limitations, that is, to be a female artist or an overseas artist. But later they all broke down and became contemporary art. Later on, He Xiangning Art Museum was in the front of comparison in doing contemporary art in China.
There is this factor in it. At that time, we wanted to artistic the space of this area, as well as combine with some activities and contents of He Xiangning Art Museum itself.  In this way, contemporary art is produced and started. At that time, I discussed with teacher Huang Juan how to do this. The idea of making a creative culture park is that there are a lot of old factories left in the 1980s and 1990s in our old city. It's not a pity that this brewery was demolished, because its quality is not too high. However, because Shenzhen itself has a short history, it is still looking forward to the reform and opening up of Shenzhen. At that time, some processing industries, some standard factories and so-called industrial areas were in this area of the city. Later, we will study it, and we will not tear it down and transform it into a creative culture park. I think it's interesting. I'll discuss it with Miss Huang Juan. In the discussion, it is relatively simple to transform light from this form or space. The key is how to embed some content.  Because of this discussion, we have OCAT. Although it is to do this creative culture park, it must have some core content in it. What is the core content? At that time, we had an OCT under the He Xiangning Art Museum, because there are still limitations in what OCT does in He Xiangning Art Museum, because it is not convenient to do some big devices or some content that may be more avant-garde, or more radical content in that small museum, so doing it here is more integrated with this atmosphere.
In this way, we may discuss that the core of our work here is the transformation of this region. This cooperation is the core content of this region, that is, the bowl of Oct. Do a lot of exhibitions, lectures and various activities here irregularly, which will enrich the form of this area.

From its establishment to now, does the development and change of the creative park conform to the original ideas and expectations?
Chen Jian: it should be said that we are doing it roughly according to this idea, but there are still some places where we can't do what we want. Because at that time, in addition to the OCT and contemporary art institutions, we also wanted to introduce a design school, with a school in it, or no matter what school, design school or art school. The atmosphere will be better. In fact, I have talked a lot. However, as the space of the site becomes smaller and smaller and more limited later, this has not been achieved. If there is such a school in it, it may be more interesting. Cultural and creative parks and cultural industries have become a very popular thing. Everyone is doing it, and it should be done better and better.

In the future, what role will culture and art play in the development of enterprises?
Chen Jian: in fact, it's not easy for overseas Chinese town to go to this mode. Just said that its emergence and development have a lot of accidental things in it, it may not be very smooth. You do this in an enterprise, especially in a state-owned system.
Because of his mechanism, his assessment, including in the platform of listed companies to do these things. Because either OCT real estate or OCT holding is in a listed company. Without a good mechanism to do contemporary art in such a company, it may be difficult for it to last for a long time. So we've been exploring in the early days to see what form we can take to achieve long-term development or benign development. The form of the foundation, or whatever. Because the contemporary art in foreign countries, if other enterprises do it, a large part of it may be solved for you in terms of tax preference. But we don't have one here

What successful experience does OCT have in promoting the development of contemporary art?
Chen Jian: it's really a rare thing for OCT to do contemporary art. I personally think if it's done well, the key point is to stick to it. Because a lot of enterprises do one year simple, do two years three years can. But once you do it every year for more than ten years, it's not easy to insist. But OCT did. For example, the ten-year art plan of xinpujiang city in Shanghai, which has been completed year by year, is almost impossible. Because the people we operate sometimes change. Some people have a better understanding of this matter, he may be very positive. If some people don't understand this matter, it will affect him, waste his energy and cost, so he may not be active. So this is the insistence. It's a very important thing for OCT to do contemporary art. If it's successful, it's not easy. It's a very important thing. The second thing is to be able to do well. There are really some professional organizations to operate these things, because we do not understand them. You include the cooperation with many teachers, many schools, all kinds of activities and exhibitions. At that time, I remember Huang Juan talking to me about the establishment of OCAT. She said that one requirement is independence and the other is specialty. These two points mean that enterprises cannot intervene. I understand. But when you get to the meeting to discuss how much money you have to pay each year, you can't care about her. Do you know the habit of China? You can't care what you give her money to do. Well, this one But the key is trust. Our respect and trust to Mr. Huang. Therefore, it is also related to his personality and personality. We believe that he can do well.

What are your more satisfactory projects or works?
Chen Jian: in Oct, whether in OCT in Shenzhen or in Oct outside the District, I have done a lot of interesting things in contemporary art. If you want to talk about one specific thing, maybe for example, our ten-year art plan is in Pudong, which means that we enter a city from a wasteland, in this city, in a city of 1.8 square kilometers.  This annual activity has been done for ten years, and the most unforgettable thing for me is that in the tenth year, in order to commemorate teacher Huang, all the artists have come in ten years. The interaction hall in this area is the relationship between contemporary art and the city. Many of our exhibitions in Shenzhen, including those in Oct, are very interesting.

What is the opportunity for OCT to decide to set up the contemporary art sector?
Luan Qian: in fact, from the whole development of overseas Chinese town, it has always been closely related to culture. Since 1989, we have been making theme parks and splendid China, which is tourism plus culture. Culture has always been a core of the whole business of Oct. whether it's real estate tourism hotels or our other businesses, they all have cultural connotations in them. This may also be a different place for OCT and other enterprises. When we combed the cultural industry of OCT one year, we combed seven parts of the cultural industry of Oct. I don't know if I can remember now. The seven parts are cultural tourism, cultural real estate, cultural Hotel and cultural performing arts, because we have a lot of shows performing in various venues every day. Then there's culture and technology, because we have technology companies. Another is culture and art, that is to say, our contemporary art. There is also a cultural festival, which is our carnival, Maya carnival, beer festival, water splashing Festival and various food festivals and music festivals including hotel, all of which are related to festivals. Yes, I combed seven plates.
In terms of contemporary art, I think its opportunity lies in overseas Chinese town. In the whole cultural map, the development may be from He Xiangning Art Gallery. He Xiangning Art Museum officially opened in OCT in 1997. After the opening, because our general manager of OCT and the curator of He Xiangning Art Museum, he also hopes to integrate this art museum with some industries of our OCT, so that some of our audiences can also feel the influence of some culture and art. In addition to traditional art, he also hopes to do something about public art, so from this time on, He Xiangning Art Museum also invited people like Huang Zhuan, sun Zhenhua, LU Hong, and a series of academic circles as our academic committee members to participate in this contemporary art, starting from 1997. Then in 1998, we made the first contemporary sculpture exhibition, and the influence was also sensational. We began to take contemporary art as an important professional content in addition to female art, overseas Chinese art and, of course, He Xiangning's art research. Because our public art, including exhibitions like young artists, research activities, and academic forums, will take place in 2005 when we plan the loft. At that time, the leaders of our group wanted to make this place a special venue for contemporary art, So Huang was invited to do it

What is the significance of OCAT for the whole cultural industry of OCT?
Luan Qian: actually, from the perspective of the whole cultural strategy of OCT, it is divided into two parts: cultural industry and cultural cause. In fact, we have combed this aspect. Cultural industry is easy to understand, in fact, it is cultural industrialization. Then we also talk about an industrial culture, that is, like the tourism industry real estate industry, which we infuse a lot of cultural content, which is relatively easy for everyone to understand. Of course, there are a lot of disputes about the industrialization of industry culture. Whether it can be achieved or not. Can we industrialize culture? Some of them are OK, some of them may not. But in the area of cultural undertakings, just like we support art galleries, including some performances, concerts like the performance of the Central Ballet, we have always regarded it as an important part of the cultural strategy of Oct. it is not for profit. It is to fulfill the social responsibility of OCT as a small and medium-sized enterprise, and it has been made as a whole This content is consistent with the tenet of our overseas Chinese city, and the goal of improving quality life and being a creator. Therefore, this part of our city takes it as a cultural cause. It should be said that in the development of our whole OCT, the significance is still very obvious. For example, the real estate of overseas Chinese town, or its hotel or its park, is different from one of the biggest characteristics and highlights of other enterprises. In our company, when explaining our significance, I will also say that many people, especially some important foreign guests, or people in the cultural field, or in the political field, actually do not buy houses in Oct, they do not come to OCT's parks to play, they may live in hotels, but how can they understand OCT and how it came What about your business? He may learn that OCT is such a cultural enterprise through our art gallery, our exhibition and other academic exchanges. So this may be something other companies don't have.

What are the key points and challenges of OCAT development?
Luan Qian: He Xiangning Art Museum opened in 1997, and OCAT Shenzhen opened in 2005. The museum group was established in 12 years. We have a node in the middle, that is, Hua Art Museum. When we opened the museum, we referred to it as the iron triangle of art in overseas Chinese town. The triangle of art is He Xiangning, Hua · Art Museum and OCT Contemporary Art Center. At each stage, I think there is a challenge for me to open the museum from He Xiangning Art Museum, because it is the first National Art Museum, and it is also managed by an entrusted enterprise. How to build such a museum in a place like Shenzhen, in fact, is quite a challenge for the managers of the art museum at that time and our overseas Chinese city, as an operator of supervision Big challenge. However, due to the combination of cultural tourism projects in overseas Chinese town, and many businesses of the art museum can be incorporated into the overall strategy, so we actually play a very good interactive and complementary effect in the operation and promotion of the development of the art museum, which may not be available in other art museums, and it is an advantage of He Xiangning Art Museum. For example, at the beginning of He Xiangning Art Museum, there were few people, many of them were inexperienced, and there were less than a dozen people, but we had to undertake large-scale activities such as sculpture exhibitions. In fact, it was very difficult for us to undertake many other tasks, that is, work outside of business. People who have worked in art galleries know that, for example, the installation, printing, customs declaration, reception and publicity of such works by foreign artists are actually supported by the whole team of OCT, so although we are few people, on the premise of maintaining our professionalism, we have the support of OCT, including planning and construction, because More sculptures need to be installed, including conference reception and publicity support. So in this area, He Xiangning Art Museum has made a good development under the premise of insisting on professionalism. This is inseparable from the support of Oct. I think it is an advantage for us.
Then when OCAT was just founded in 2005, when the senior management of our group decided to transform our Eastern Industrial Zone into a creative park, they thought of making contemporary art active. Because only in He Xiangning Art Museum, a venue of more than 4000 square meters, many works of contemporary art and some activities may not be able to carry, so we have another piece of land. Now we have OCT Shenzhen Museum as the venue, but in fact, I think his problems and challenges at that time may be that there is no precedent in China, how to operate? In fact, OCAT was operated by He Xiangning Art Museum at that time, and the expenses were fully funded by overseas Chinese city. Our loft area has become a place that leads the whole park equivalent to a flagship store, and then we can attract so many creative and design art talents to gather here. Later, we also saw a preset we had, which I think is quite ideal. Then to China Art Museum, its establishment is particularly interesting, and every node of it is very consistent with the development of this era. because

Timeline of cultural industry events in Oct
One thousand nine hundred and eighty-five
Overseas Chinese town group company was founded in 1985, which is under the state owned assets supervision and Administration Commission of the State Council. After 32 years of construction and development, OCT Group has become a large-scale state-owned enterprise mainly engaged in real estate, hotel development and operation, tourism and related cultural industry operation, electronic and supporting packaging product manufacturing, etc.

One thousand nine hundred and eighty-nine
In November 1989, China's first theme park, "overseas Chinese town splendid Chinese miniature scenic spot" was officially developed in Shenzhen. All more than 130 scenic spots in the park are mostly displayed to tourists in the form of miniature, with the proportion of most of them to the real scene of 1:15, and the proportion of some scenic spots of 1:10 or 1:8, the largest of which is 1:1.

One thousand nine hundred and ninety-one
In September 1991, Huaxia Art Center was established to promote Chinese civilization, promote cultural exchanges at home and abroad, and develop elegant art education. It is a multi-functional and comprehensive cultural entity.
In October 1991, the Chinese folk culture village was built and opened. It is located in the west side of the splendid China in Shenzhen. It is the first large-scale cultural tourist attraction in China that gathers folk arts, folk customs and residential buildings of all ethnic groups in one park. It contains 25 villages of 22 ethnic groups, all built according to the 1:1 ratio.

One thousand nine hundred and ninety-four
In June 1994, Shenzhen "window of the world" opened, becoming an evergreen tree of cultural theme park, and the cultural tourism of overseas Chinese town rose.

One thousand nine hundred and ninety-six
In 1996, Oct invested tens of millions of yuan to build a national art museum, He Xiangning Art Museum, which focuses on the display of contemporary art and the research of He Xiangning's works, and opened in April 1997.
Shenzhen Overseas Chinese town Co., Ltd. was established on September 2, 1997. It was listed on Shenzhen Stock Exchange on September 10. It was exclusively set up by overseas Chinese town group company.

One thousand nine hundred and ninety-eight
In 1998, Oct became a Happy Valley Theme Park and created a new tourism culture brand focusing on participation and experience. In more than ten years, Happy Valley has become the largest chain theme park in China, which is a milestone of theme parks in China and even in the world.

Two thousand
In 2000, the first batch of high-end real estate projects in Shenzhen Special Economic Zone - potofino town opened on the west side of Shenzhen happy valley; in 2001, potofino came out, and the Italian potofino style reappeared in overseas Chinese town. Build an overseas Chinese town of potofino, an exotic town and the overseas Chinese town theme park to complement each other, build the industrial chain, realize the correlation and coordination, and give full play to the "tourism multiplier effect" of the theme park. After that, for more than ten years, potofino has become a representative work of high-end real estate projects, "tourism + real estate" has gone from theoretical creation to practical success.

Two thousand and two
Since 2002, overseas Chinese cities have gone north to Beijing and Tianjin, east to Shanghai and Jiangsu, West to Chengdu and Kunming, and the national strategic layout has basically formed.

Two thousand and three
In 2003, under the overall guidance and coordination of the Publicity Department of the Shenzhen Municipal Party committee, OCT Group actively participated in the transformation of Shenzhen song and dance troupe into an enterprise by virtue of its resource advantages in performing arts. In January 2004, OCT Group signed the agreement on the transformation of Shenzhen song and Dance Troupe with the Shenzhen Municipal Bureau of culture. OCT holding company and windows of the world formed the performance of Shenzhen song and dance troupe limited company.

Two thousand and four
In 2004, Oct invested 60 million yuan to transform the Chinese Art Center, and combined with OCT Hotel Group to create a new "Las Vegas model".
In November 2004, OCT Group was named the first batch of "national cultural industry demonstration base" by the Ministry of culture.

Two thousand and five
In January 2005, Oct Contemporary Art Center (OCAT), which is built and supported by OCT real estate company, opened. From January 28 to April 10, OCAT Exhibition "take off: He Xiangning Art Museum and OCAT contemporary art collection exhibition" sponsored by OCAT and planned by Huang Zhuan was exhibited in OCAT. The exhibition firstly systematically displayed the fine arts collected by He Xiangning Art Museum and OCAT, including Daniel Bren, Zhu Ming, Huang Yongzhu, Gu Dexin, Anna and Bart puwah, Hadi group, Bena vini , Philip king, Zeng Fanzhi, Sui Jianguo, Xu Tan, Liu Jianhua, Lin Yilin, Yu fan, Wang Luyan, Fu Zhongwang, Gao Zhen, Gao Qiang, Yu Hong, Yu Gao.
On February 18, 2005, OCT Group decided to replace the logo. At the launch ceremony of the brand planning project, Zheng fan, the group's chief cultural officer, gave a grand introduction and interpretation to the newly opened corporate logo: the new logo combines the English abbreviation OCT of "overseas Chinese town" and the calligraphy of "overseas Chinese town" written by Comrade Hu Yaobang, connecting "O" and "C" together to form an unclosed "infinite" symbol, representing the "creation of quality life" of overseas Chinese town "Homesick" concept and unlimited creative spirit.

Two thousand and six
On May 18, 2006, the "celebration ceremony for the placement of Metro murals" was held at the window of the world metro station in overseas Chinese town. The "Metro mural project of Shenzhen Overseas Chinese town section" sponsored by OCAT and planned by Huang Zhuan was officially launched. Three large-scale Metro murals "Hello world", "big family Metro" and "Ode to joy" created by Wang Guangyi, Zhang Xiaogang and Fang Lijun were officially placed in Shenzhen world Window, OCT and OCT East three subway stations. The project originated from an initiative put forward by Shenzhen Metro headquarters to OCT Group, which hopes to decorate the three metro stations in Oct area. When overseas Chinese town seeks academic support from He Xiangning Art Museum, Le Zhengwei, executive deputy director of He Xiangning Art Museum directly entrusts Huang Zhuan to plan the project. After the exhibition on June 18, three subway murals and corresponding sketches became an important collection of OCAT. 2006 6